According to the Market Statsville Group (MSG), the global Automation testing market size is expected to grow from USD 24.1 billion in 2022 to USD 160.4 billion by 2033, at a CAGR of 18.8% from 2023 to 2033.
The demand for testing process automation, solutions for a better customer experience, and an increase in the use of cutting-edge AI-enabled technologies for software testing environments are driving the growth of the automation testing market. However, the market's expansion in the upcoming years is projected to be hampered due to the growing complexity of implementing the switch from manual to automated testing. Artificial Intelligence (AI) and Machine Learning have been the main forces behind the shift toward automation testing (ML). As it shortens the test lifecycle, AI is becoming more and more important in testing.
The high utilization in all facets of testing, including functional, regression, performance, and automated testing, and the growing cloud-based automation technologies are the major factor that is driving the market’s growth over the forecast period. As cloud-based automation solutions are affordable, flexible, and scalable, SMEs and startups are adopting them in large numbers. Additionally, the use of cloud-based automation testing solutions is greatly simplified by the integration of machine learning and artificial intelligence, which is also expected to support market expansion.
Definition of the Global Automation Testing Market
Automation testing is the process of assessing software and other technological products to make sure they adhere to strict requirements. Essentially, it is a test to ensure the hardware or software works exactly as it should. It examines for errors, faults, and other issues that could arise throughout the creation of the product. Businesses can improve their testing processes and increase their Return on Investment by using automated testing. Automated testing can speed development, eliminate human mistakes, and handle repetitive and tedious tasks. For instance, the open-source automation Appium is a multi-tool that can be used to test native, hybrid, web, and mobile Endpoint Interfaces and run scripts. Before they are launched, developers can test their programs and endpoint interfaces on real and virtual devices using a variety of online and mobile testing. Among the businesses on the list are Cypress, Selenium, Jenkins, and Browser Stack Sauce Labs. These companies allow customers to conduct cloud testing using several OS, browser, and simulator combinations.
The COVID-19 pandemic has had a mixed impact on the global automation testing market. One of the key factors that have influenced the market is the increased demand for remote testing. With many companies transitioning to remote work during the pandemic, there has been a higher demand for automation testing solutions that can be conducted remotely. This has driven the growth of cloud-based automation testing services and tools. Companies are increasingly looking for automation testing solutions that can be accessed from anywhere and that do not require physical hardware or infrastructure.
However, the pandemic has also disrupted supply chains, which has impacted the automation testing market. Many automation testing tool providers have experienced production and delivery delays due to supply chain disruptions caused by lockdowns, travel restrictions, and other measures implemented to contain the spread of the virus. This has resulted in longer lead times and reduced availability of certain tools, which has affected the overall growth of the automation testing market.
Global Automation Testing Market Dynamics
Drivers: Growing Adoption of Advanced Technologies
Due to the rapid development of present technologies like the Internet of Things (IoT), Artificial Intelligence (AI), and machine learning, the automated testing industry has a strong opportunity to assess a variety of cutting-edge technical endpoint interfaces. In recent years, rule-based software has been used to manage the majority of commercial processes. Software testing is in high demand as digital transformation quickens. In order to innovate, automate procedures, save money, and gain a competitive advantage, many organizations are integrating IT into their business systems. Some technologies powering digital transformation include big data, cloud computing, business analytics, and artificial intelligence. IT solution implementation requires a large financial investment, and any system bugs or outages can cost businesses dearly in terms of revenue and reputation. The software operations must therefore be flawless and efficient. Software upgrades fall under the same category. Therefore, automation testing is necessary to ensure that the software operates as intended. Additionally, increased Industry 4.0 technology and the growing adoption of 5G are augmenting the market’s growth. Nowadays, automated testing depends on continuous delivery, accelerating release cycles, expanding test coverage, and ensuring high-quality releases.
Data security is one of the most crucial considerations when deploying automation testing solutions. The proliferation of IoT-enabled devices that gather and transmit enormous volumes of created data exposes connected smart systems to various threats. In the current cyber threat environment, data theft from corporations and organizations. The main constraints limiting market growth, among others, are high implementation costs and the prevalence of manual testing in the automation testing industry. These issues will continue to provide challenges to the market during the projection period.
Automation testing services are now simple due to the rising smartphone adoption rate and the rollout of 5G services in some areas. Additionally, most end-user industries, from the food and beverage to the automobile industries, rely heavily on the internet and web-based apps that facilitate quick and easy processes. The end-user industries are evolving, and the digitalization of those industries is assisting companies in adapting to web-based software that aids in task management. Additionally, there are now numerous avenues for testing automation owing to mobile endpoint interfaces. Furthermore, because automation testing can cut down on testing time, it is being used increasingly in developing mobile endpoint interfaces. The use of automation testing is anticipated to increase in the future years as digital transformation occurs.
The study categorizes the automation testing market based on testing type, endpoint interface, service, and end-use area at the regional and global levels.
Functional testing dominates the market in terms of revenue and adoption. Functional testing involves testing the functional requirements of software applications to ensure that they are working as intended. This type of testing is critical to ensuring that software applications meet the user's needs and function properly. Functional testing is widely used across industries, and the demand for functional testing services and tools has been steadily increasing. While non-functional testing is important, it is typically a smaller part of the overall testing process and is often conducted after functional testing has been completed.
Based on the regions, the global Automation testing market has been segmented across North America, Asia-Pacific, Europe, South America, and the Middle East & Africa. According to regional analysis, the market in North America represented the largest revenue share in the global automation testing market due to the region's growing emphasis on the highest level of security and their adoption of cutting-edge technologies, particularly in the United States and Canada. The popularity of smart consumer electronics in the United States is rising, boosting market revenue growth. Smart consumer gadgets include software, operating systems, and online applications. Over the course of the projection period, it is anticipated that as smart consumer devices become more widely utilized, demand for test automation services will increase in the region. Due to the increasing adoption of automation testing across numerous industry verticals across various nations throughout the region, especially in China, Japan, India, and Australia, is anticipated to drive the market the forecast period. This region's large economies, particularly China and India, have a sizable customer base. Additionally, numerous governments in this region are launching initiatives to hasten the uptake of cutting-edge technologies like machine learning, artificial intelligence (AI), the Internet of Things (IoT), cloud-based services, and web and mobile apps, which is driving up demand for automation testing tools in this area.
Key Market Players in the Global Automation Testing Market
The Automation testing market has a significant competitor and extremely cutthroat in the sector are using strategies including product launches, partnerships, acquisitions, agreements, and growth to enhance their market positions. Most sector businesses focus on increasing their operations worldwide and cultivating long-lasting partnerships.
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