According to the Market Statsville Group (MSG), the global canned wine market size is expected to grow from USD 282.7 million in 2022 to USD 889.2 million by 2033, at a CAGR of 13.7% from 2022 to 2030.

A lucrative growth rate is anticipated for the canned wine market with a shift in consumer preference for convenient wine consumption methods. The demand for canned wines has increased as a result of people desiring beverages that are more lightweight and less fragile for outings and picnics. Additionally, growing consumer spending on outdoor recreation overnight stays at beaches, and other secluded locations are significant factors fueling the market's expansion.

Global Canned Wine Market Definition

Canned wine is a relatively new innovation in the wine industry that involves packaging wine in aluminum cans instead of traditional glass bottles. This concept was introduced in the mid-2000s, but it has gained popularity in recent years as a more convenient and portable way to enjoy wine. Canned wine is available in a variety of types, including red, white, rosé, and sparkling. The cans come in different sizes, ranging from small 187 ml cans, which are equivalent to a single-serving glass of wine, to larger 750 ml cans, which are equivalent to a full bottle of wine. Canned wine also has a lower environmental impact than glass bottles. Aluminum cans are more easily recycled than glass, and they are lighter to transport, reducing the carbon footprint of shipping.

COVID-19 Impact on the Global Canned Wine Market

When the COVID-19 pandemic caused significant damage to or the closure of bars, wineries, clubs, and other places where alcohol is served, the study retails a negative impact on the market. A surplus of grapes is causing wine prices to decline. Due to an excess of California grapes, the price of wine as a whole, including higher-end brands, is anticipated to fall to a five-year low. Additionally, a 2020 Silicon Valley Bank State of the U.S. Wine Industry Report states that wine priced below $11 is now in danger of merging with the below $9 segment, and pricing pressures are anticipated to persist for the following three years. Further, people were required to stay at home at the height of the pandemic, meaning that regular customers of upscale restaurants, hip craft cocktail bars, and other establishments serving alcohol were forced to stay home.

As a result, the retail alcohol market is flourishing, and as people adjust to the "new normal," new, notable patterns are emerging. Further, the study has found that consumers favor value-priced items after observing the trends in wine and spirit purchases brands in these uncertain economic times. Consumers are turning more and more to drink options for on-the-go due to Covid-19, which surpasses the demand for canned wine.

Global Canned Wine Market Dynamics

Drivers: Shift in consumer preferences from traditional packaged wine to canned wine

The quick shift in consumer need from traditional packaged wine toward canned wines due to their portability, ease of use while traveling, and other aspects drive the market’s growth. This is most prevalent among young millennials and working-class members. As a result of their busy lifestyles and demanding work schedules, people prefer more ready-to-eat and ready-to-drink products, thereby gaining a significant demand for the canned wine market. A new generation of younger drinkers open to new packaging styles is requesting a package that will allow them to drink wine wherever and however they please. Additionally, members of the millennial generation are more conscious of their alcohol consumption and seek out beverages with a moderate or lower alcohol content which can be available in canned wine. Thus, the aforementioned factors boost the market demand over the forecast period.

Restraints: Health hazards of canned wine

Although the durability, affordability, and convenience of canned wine might be appealing, there are some serious risks associated with its consumption. Since the 1960s, BPA has been found in various canned goods. BPA, or epoxy containing bisphenol A (the chemical that prevents foods from reacting with aluminium), is used for maximum preservation of canned contents. That means that the dangerous range of illnesses linked to BPA, such as cancer, heart disease, hormonal damage, and reproductive and developmental disorders, are also potentially present in canned wine.

Further, wines in can have been promoted as a portable, convenient beverages. But fair-weather profiles, such as chilled sparkling, roses, or white wines, are typically the most popular and widely praised canned wines. White, rose, and sparkling wine cans contain surprisingly more residual and added sugar (between 3 and 15 grams/liter of residual sugar), which contributes to the canned wine's crisp, sweet finish. Sadly, that is at least twice as much alcohol as a typical glass of white wine. Wine in a can won't keep as long as wine in an equivalent glass bottle. On average, wine in cans has 12 - 18 months of shelf life. Thus, the factors discussed above may hinder the market’s growth.

Opportunities: Rising consumer awareness to aid sustainability

Consumers are more willing to invest in handy, organic foods and beverages that use eco-friendly packaging due to awareness regarding health and environmental issues. It is also anticipated that demand for canned wines will rise, promoting industry expansion. Studies show that storing and stacking aluminum cans is less expensive and convenient than other packaging options, resulting in less breakage. Based on a liter of wine, 330ml aluminum cans have a carbon footprint that is 2.5 times smaller than that of a conventional wine bottle. In addition to minimizing waste, cans are lighter. As a result, they generate significantly fewer CO2 emissions. The cost of aluminum is also lower than glass because it is easier to produce and recycle, thereby creating lucrative growth opportunities for the canned wine market.

Scope of the Global Canned Wine Market

The study categorizes the canned wine market based on product type and channel area at the regional and global levels.

By Product Type Outlook (Sales, USD Billion, 2017-2033)

• Red Wine
• White Wine
• Sparkling Wine
• Fortified

By Channel Outlook (Sales, USD Billion, 2017-2033)

• Supermarket & Hypermarket
• Online
• Other Stores

By Region Outlook (Sales, USD Billion, 2017-2033)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Italy
  • France
  • UK
  • Spain
  • Poland
  • Russia
  • The Netherlands
  • Norway
  • Czech Republic
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Malaysia
  • Thailand
  • Singapore
  • Australia & New Zealand
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Colombia
  • Rest of South America
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Northern Africa
  • Rest of MEA

Sparkling wine segment accounts for the largest market share by product type

Based on the product type, the market is bifurcated into red wine, white wine, sparkling wine and fortigied. The sparkling wine segment accounts for a larger revenue share in 2021. Sparkling wine, a high carbon dioxide content variant, has more bubbling than regular wine. Red grape polyphenols in sparkling wine help develop healthy gut bacteria. For good health and general well-being, the gut microbiome is essential. The carbon dioxide in sparkling wine helps to rejuvenate the skin as it reduces stretch marks, increases skin elasticity, and helps in minimizing wrinkles. Additionally, the polyphenols in sparkling wine function as antioxidants and can aid in reducing the redness of the skin.

North America is projected to account for the highest market share by Region

Based on the regions, the global canned wine market has been segmented across North America, Asia-Pacific, Europe, South America, and the Middle East & Africa. North America is expected to witness the highest market share in 2021, owing to the high adoption of canned wine in the US and Canada. Customers in the region want modern, practical products that fit into their hectic schedules. Cans' superior durability and quicker cooling speed compared to conventional wine bottles foster regional market expansion. Cans of sparkling wines appeal to the majority of American consumers, offering lucrative growth opportunities. As they are more portable and lightweight than their counterparts, canned wines have become more and more popular in the United States due to outdoor events and hiking.

Competitive Landscape - Global Canned Wine Market

The canned wine market is extremely cutthroat, and significant competitors in the sector are using strategies including product launches, partnerships, acquisitions, agreements, and growth to enhance their market positions. Most sector businesses focus on increasing their operations worldwide and cultivating long-lasting partnerships.

Major key players in the global canned wine market are:

• E & J Gallo Winery
• Archer McRae Beverages Ltd
• Union Wine Company
• Integrated Beverage Group LLC
• SANS WINE CO
• Sula Vineyards Pvt. Ltd.
• The Family Coppola
• The Canned Wine Company
• Shamps Beverage LLC
• Beach Juice
• IBG Wines

(Note: we include the maximum-to-maximum top/key companies in the final report with the recent development, partnership, and acquisition of the companies.)

Report Scope and Details

Recent Developments

• In November 2022, Denner Vineyards, a Central Coast winery with a stellar reputation, was purchased by E. & J. Gallo Winery (Gallo). The purchase includes estate vineyards, the Winery, and the Denner brand. Further, the acquisition enhanced Gallo’s outstanding wine offering globally.
• In February 2021, Bev and E. & J. Gallo Winery (Gallo) agreed to work together to make Bev more accessible to consumers nationwide. As of March 1, 2021, Gallo will distribute Bev's line of premium canned wines in the United States. Bev wines, the first "zero sugar" canned wine ever to receive TTB approval, have just three carbs, 100 calories, an 11.9% alcohol content, and are all gluten-free.
• In February 2020, Sula Vineyards launched canned wine. The company introduced its eight-year-old brand, Dia Sparkler, in a 330 ml can. The company will offer both the red and white wines produced by Dia in cans, giving the libation a more informal and modern feel. Wine has an alcohol by volume (ABV) of 8%, comparable to strong beer, making it popular for public and private entertaining.

Key Issues Addressed

• What is the market size by various segmentation of the canned wine by region and its respective countries?
• What are the customer buying behavior, key takeaways, and Porter's 5 forces of the canned wine market?
• What are the key opportunities and trends for manufacturers involved in the canned wine supply chain?
• What are the fundamental dynamics (drivers, restraints, opportunities, and challenges) of the market?
• What and how regulations, schemes, patents, and policies are impacting the growth of the market?
• What are the upcoming technological solutions influencing market trends? How will existing companies adapt to the new change in technology?
• The market player positioning, top winning strategies by years, company product developments, and launches will be?
• How has COVID-19 impacted the demand and sales of canned wine in the global market? Also, the expected BPS drop or rise count of the market and market predicted recovery period.
• Detailed analysis of the competitors and their latest launch, and what are the prominent startups introduced in the target market? Also, detailed company profiling of 25+ leading and prominent companies in the market.