According to the Market Statsville Group (MSG), the global endpoint protection platforms market size is expected to grow from USD 3,525.1 million in 2022 to USD 8,053.3 million by 2033, at a CAGR of 7.8% from 2023 to 2033.

Endpoints generally cover all the security programs for the people who carry their laptops, smartphones, and other smart devices, thereby minimizing the security threat. Endpoint protection technologies are increasingly in demand owing to their many benefits over traditional endpoint security. EPP was created to help consolidate complex security stacks and to help identify online criminals who can easily get by traditional endpoints.

Additionally, increasing cyberattacks and data breaches have significantly enhanced the demand for endpoint protection platforms. For instance, as per CyberTalk.org, email distribution accounted for more than 84% of all cyberattacks in 2021. This was a significant increase from 2019 when "just" 64% of all cyberattacks were sent over email. Thus, the accelerating scope of better protection and security platform for such attacks has increased the demand for endpoint protection platforms.

COVID-19 Impact on the Global Endpoint Protection Platforms (EPP) Market

As companies adjust to an operating model where working from home has become the "new normal," the coronavirus pandemic has presented new challenges. Businesses are quickening the digital process, and cybersecurity is increasingly a top worry. The reputational, operational, legal, and compliance ramifications may be significant if cybersecurity risks are disregarded.

According to data from the NCSC (National Cyber Security Center), which was released in June 2020, around 350 cases of cyberattacks were reported in Switzerland in April, compared to the country's average of 100–150. These attacks included phishing, malicious websites, direct attacks on businesses, etc. Since people who work from home do not benefit from the same level of inherent protection or deterrent measures as those who work in a working environment, the coronavirus pandemic and the rise in working from home were seen as two major causes of this increase.

This upsurge in cyberattacks has significantly increased the demand for endpoint protection platforms.

 Global Endpoint Protection Platforms (EPP) Market Dynamics

Drivers: Increased Demand for Bring Your Own Devices

Companies are massively adopting bring-your-own-device (BYOD) policies to give employees flexibility. However, the attackers' use of the approach targets employee devices, as few organizations provide adequate security for individual devices. According to the 2018 SANS  Endpoint Protection Survey, only 45% of organizations include employee devices in their security management. Likewise, according to the McAfee Mobile Threat 2019 report, advanced smartphones give hackers easy access to internal data. Therefore, protecting and tracking each internal action is essential to secure the company's private data. The increasing use of remote servers, smartphones, and connected devices has increased the number of endpoints in organizations. These evolving endpoints can increase the risk of attacks and data breaches. Endpoint solutions secure every endpoint and track malicious activity and device behavior. Therefore, the increasing implementation of BYOD policies is likely to accelerate the growth of the endpoint security market.

Restraints: Dearth of Skilled Workforce

New technologies and innovative software needs professionals to detect and prevent cyberattacks. The lack of skilled professionals and the reluctance of SMEs to adopt endpoint security solutions are factors hindering the endpoint protection platform market growth. Malware threats and attack tactics evolve faster than the protection  EPP solutions provide. Different types of malware threats and lack of accountability, along with other factors, are expected to limit the growth of the global EPP market during the forecast period. In addition, the existence of conventional security products such as anti-virus and anti-malware for endpoint protection is a major obstacle preventing the endpoint protection platform market growth (EPP).

Opportunities: Surging Implementation of AI

Artificial intelligence is considered an ability to enhance the safety of outside threats and information breaches. Along with the growing end-consumer devices, interfaces, and superior technology, including cloud services, 5G, and the net of things, it has become critical to offer progressed and green endpoint safety. Companies like FireEye, Cisco Systems, Inc., Symantec, and Palo Alto Networks provide AI-enabled protection answers to hit upon the endpoint assault. Similarly, the agencies use system getting to know answers for tracing unknown assaults and using behavior-primarily based approaches. Its deep intuition generation detects strange sports on the endpoints and signals the machine earlier than it occurs. Also, AI is predicted to be critical in detecting zero-day assaults. Although the AI generation can't prevent the assault, it may immediately be hit upon and respond. Thus, with its huge advantages if AI-enabled automatic responses are probably to gasoline the call for an endpoint protection platform.

Scope of the Global Endpoint Protection Platforms (EPP) Market

The study categorizes the endpoint protection platforms market based on service, deployment mode, enterprise size, and industry at the regional and global levels.

By Services Outlook (Sales, USD Billion, 2019-2033)

• Professional Services
  • Security Consulting
  • Training and Education
  • Support & Maintenance
• Managed Services

By Deployment Mode Outlook (Sales, USD Billion, 2019-2033)

• On-Premise
• Cloud

By Enterprise Size Outlook (Sales, USD Billion, 2019-2033)

• Small and Medium Enterprises (SMEs)
• Large Enterprises

By Industry Outlook (Sales, USD Billion, 2019-2033)

• Government and Defense
• Banking, Financial Services, and Insurance (BFSI)
• IT and Telecom
• Retail and e-Commerce
• Energy and Utilities
• Manufacturing
• Education
• Others

By Region Outlook (Sales, USD Billion, 2019-2033)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Italy
  • France
  • UK
  • Spain
  • Poland
  • Russia
  • The Netherlands
  • Norway
  • Czech Republic
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Malaysia
  • Thailand
  • Singapore
  • Australia & New Zealand
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Colombia
  • Rest of South America
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Northern Africa
  • Rest of MEA

Cloud-based segment accounts for the largest market share during the forecast period by Deployment Mode

Based on deployment mode, the market is bifurcated into on-premises and cloud-based. The cloud-based segment accounts for a larger revenue share in 2021 due to maintainability, scalability, and cost-effectiveness. Cloud-based deployment halts ransomware, zero-day attacks, filterless malware, and other emerging threats and provides enterprise-grade security and control-based control. Endpoint protection platforms are typically cloud-based and depend on the cloud for data storage and endpoint security analysis. The cloud allows users to manage security technologies and  applications from a single point centrally.

The cloud-based EPP is hosted on the provider's servers and eliminates the need to hire additional staff. The growing innovation and development of key businesses are expected to drive revenue growth in the segment. For instance, in July  2021, Viking Cloud,  now a part of Sysnet Global Solutions, launched Viking Cloud Endpoint Protection, provide organizations with ongoing protection against threats growing cyber threats. Endpoint protection, email security, and next-generation firewalls are Viking Cloud's latest addition to its security offerings. It provides a multi-layered security solution to protect against ransomware and other intrusions.

North America is projected to account for the largest market share, by Region

Based on the regions, the global endpoint protection platforms market has been segmented across North America, Asia-Pacific, Europe, South America, and the Middle East & Africa. North America will dominate the global endpoint protection platforms market in 2021. The rising demand for Internet of Things and connected devices across several regional industries is driving the demand for security solutions. The US is expected to gain ground during the forecast period due to the presence of multiple security solution providers.

Asia Pacific region witnessed the highest CAGR during the forecast period due to increasing IT spending across all industries. Industries are aggressively adopting technologies such as artificial intelligence, the internet of things, connected devices, cloud services, and more demand high endpoint protection. The rapidly growing 5G infrastructure is driving the adoption of endpoint solutions in the country. The Indian government is also focusing on data protection due to growing national security concerns.

Competitive Landscape - Global Endpoint Protection Platforms (EPP) Market

The global endpoint protection platform market is highly competitive, with major industry players adopting strategies such as product development, partnerships, acquisitions, agreements, and expansion to strengthen their position in the market. Most companies in the market are indulged in expanding their operations in all regions and building strong relationships with partners.

Major key players in the global endpoint protection platforms market are:

• Palo Alto Networks
• Cisco Systems
• Fortinet
• CrowdStrike
• FireEye
• F-Secure
• McAfee
• Microsoft
• Check Point Software Technologies
• Broadcom
• OpenText

Recent Developments

• In June 2020, AO Kaspersky Lab launched integrated endpoint security solutions for medium and large enterprises. The company integrated its endpoint solution with the cloud management console, Kaspersky Sandbox, and Kaspersky Endpoint Detection and Response Optimum. Due to the proliferation of endpoint attacks, the company offers enhanced solutions for organizations.
• In January 2020, BlackBerry Limited Cylance partnered with SafeBreach to provide automated endpoint security. The company aims to provide tailored advice to clients and minimize business risks.
• In October 2019, VMware, Inc. acquired endpoint security provider Carbon Black Inc. to form a new security business unit under Patrick Morley. This acquisition accelerated VMware's key security solutions, such as analytics, endpoints, identity, and networking.

Key Issues Addressed

• What is the market size by various segmentation of the endpoint protection platforms by region and its respective countries?
• What are the customer buying behavior, key takeaways, and Porter's 5 forces of the endpoint protection platforms market?
• What are the key opportunities and trends for manufacturers involved in the endpoint protection platforms supply chain?
• What are the fundamental dynamics (drivers, restraints, opportunities, and challenges) of the market?
• What and how regulations, schemes, patents, and policies are impacting the growth of the market?
• What are the upcoming technological solutions influencing market trends? How will existing companies adapt to the new change in technology?
• The market player positioning, top winning strategies by years, company product developments, and launches will be?
• How has COVID-19 impacted the demand and sales of endpoint protection platforms in the global market? Also, the expected BPS drop or rise count of the market and market predicted recovery period.
• Detailed analysis of the competitors and their latest launch, and what are the prominent startups introduced in the target market? Also, detailed company profiling of 25+ leading and prominent companies in the market.