According to the Market Statsville Group (MSG), the Global Event Tickets Market size is expected to grow from USD 60,331.4 million in 2023 to USD 105,025.2 million by 2033, at a CAGR of 5.7% from 2024 to 2033.

Event tickets are tangible or digital documents that allow permission to individuals for a specific event, such as sports games, theater performances, concerts, conferences, and various other meetings. This ticket is a formal confirmation of an individual’s reservation or presence and is essential for event organizers and attendees. Event tickets encompass the event's name, venue, date, time, seat, and a unique barcode or QR code. The barcode or QR code is very common nowadays for authentication and facilitates efficient entry at the event location. Further, the holograms or watermarks in many tickets feature security access to deter counterfeiting. Event tickets are available on various channels, including online ticketing platforms, physical box offices, or from authorized vendors. The rise of digital technology led to greater demand for e-tickets, making it more convenient for individuals to purchase, store, and present their tickets via their smartphones or other electronic devices.

The increasing number of event organizers, event campaigns, and other social events across the globe is driving the demand for the event ticket market. Concerts, sports events, festivals, conferences, theater productions, and live entertainment are all instances that continually evolve and create a constant demand for event tickets as people seek unique and memorable live experiences. With the popularity of online ticketing platforms and the ease of mobile apps, purchasing event tickets has become more convenient attracting huge customers to browse, select, and secure tickets from the comfort of their homes, thereby eliminating the need to stand in queues at physical box offices. The growing social media and digital marketing sector has propelled the promotion of events to a greater audience via targeted advertising, which, in turn, stimulates demand for event tickets. Further, celebrities, influencers, and online communities are another mode of advertising the events, generating excitement and anticipation and boosting event ticket market growth.

Popular events, particularly concerts, and major sporting events (FIFA, Cricket World Cup, etc.), have subsequently high ticket prices, which restrict the demand for the market owing to its affordability concerns. The prevalence of ticket agents and secondary resale markets can lead to escalated ticket prices and unethical practices, decrease the number of genuine fans, and discourage participation in events. Also, the availability of OTT platforms and live channel narrations of these events further restricts the market’s demand. On the other hand, collaborations between event organizers, ticketing platforms, and other stakeholders boost cross-promotion, bundling of services, and joint marketing efforts, fostering growth. In addition, by imposing data analytics and customer insights, event organizers and ticketing platforms can offer personalized experiences such as recommendations, loyalty programs, and exclusive offers to attract and retain customers, driving the market’s demand.

Event Tickets Market Segmental Analysis, 2023-2033

Based on type, the market is divided into paper tickets and electronic tickets. The electronic tickets segment accounted for the largest market share in 2023. Electronic tickets eliminate the need for physical tickets and reduce the risk of losing them. This ease of use and easy availability of tickets on mobile phones create a positive outlook for modern consumers who seek hassle-free solutions. Further, the market is being driven due to the COVID-19 pandemic habits for contactless interactions facilitate touchless entry at events, addressing health and safety concerns while streamlining the admission process. Electronic tickets are environmentally friendly as they reduce the usage of paper tickets and printed materials, attracting eco-conscious consumers. Further, digital tickets have more advanced security features, such as barcodes, QR codes, and encryption, reducing the risk of counterfeiting and fraud.

Based on the regions, the global event tickets market has been segmented across Europe, North America, the Middle East & Africa, Asia-Pacific, and South America. Asia Pacific accounted for the largest market share in 2023. The rapid urbanization and urban population led to the development of more entertainment venues and cultural hubs in the region, boosting the demand for event tickets. The rising disposable income of the middle class in countries like China and India results in more people attending various events, from sports matches to concerts and theater performances. The incredible diversity in cultures, traditions, and interests has created a rich art of events, from traditional festivals to international sports competitions, gaining a broad range of consumers. Further, the region often hosts international events like the Olympics, and World Cup, and music festivals draw both local and international attendees, augmenting the event ticket market demand.

Report Scope of the Global Event Tickets Market

This market research study categorizes the event tickets market-based on type, and application area at the regional and global levels.

By Type Outlook (Sales, USD Million, 2019-2033)

• Paper Tickets
• Electronic Tickets

By Application Outlook (Sales, USD Million, 2019-2033)

• Sporting Events
• Concerts
• Theaters

By Region Outlook (Sales, USD Million, 2019-2033)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Italy
  • France
  • UK
  • Spain
  • Poland
  • Russia
  • The Netherlands
  • Norway
  • Czech Republic
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Malaysia
  • Thailand
  • Singapore
  • Australia & New Zealand
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Colombia
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Egypt
  • Rest of MEA

Event Tickets Market Key Players, 2023

The major players operating in the global event tickets market are:

• StubHub 
• Ticketmaster 
• Tickpick 
• Fandango
• AOL Inc.
• Razorgato
• Atom Tickets LLC
• Big Cinemas
• Cinemark Holdings Inc.
• Vue Entertainment
• Mtime
• Kyazoonga

Recent Developments

• In June 2023, StubHub International (SHI), entered into a partnership with TEVO to live event tickets for fans across the globe. This partnership will allow huge customers to book tickets across North America, and get access to the best live experiences of the live events in the coming weeks and months.
• In March 2023, TickPick announced a secondary ticketing marketplace partnership with LA Galaxy, the Major League Soccer's (MLS) five-time MLS Cup champion. The collaboration will enable Galaxy fans to buy tickets for all 2023 regular season home matches via the secondary market, exempting them from additional buyer fees. This can save substantial costs for customers as compared to purchasing similar seats from alternative secondary ticket platforms.
• In October 2022, Logitix, a live event ticketing technology and analytics, entered into a partnership with StubHub International. This partnership allows customers outside of North America to buy tickets for events happening in the United States and Canada.
• In March 2022, Verizon partnered with Live Nation, a live entertainment company, to use 5G to create immersive in-person and virtual experiences for fans, and offer customers first access to tickets.
• In April 2021, Vivid Seats Inc. acquired Horizon, to utilize its technology platform to connect millions of fans with thousands of ticket sellers of events each year.