According to the Market Statsville Group (MSG), the global fruits and vegetables market size is expected to grow from USD 2,73,250.42 million in 2022 to USD 4,25,127.18 million by 2033, growing at a CAGR of 4.1% from 2023 to 2033. Rising population and associated increase in food consumption are driving agricultural sector expansion, which is leading in increased demand for fresh fruits and vegetables. The world population has tripled in the previous century. There were 1.8 billion people on the planet in 1915. Consumers' increasing health consciousness, particularly among the younger generation, is focusing on enhancing their health and wellness. Furthermore, rising rates of obesity and other linked disorders are encouraging people to eat healthier. According to polls, individuals are becoming more proactive about their health than they used to be. While professional healthcare is still typically provided in reaction to sickness, a growing interest in preventative interventions indicates a shift in understanding and behavior, particularly among the young. As a result, the market for fresh fruits and vegetables is expanding. Furthermore, the move from conventional to online purchasing platforms may provide the worldwide Fresh fruits and vegetables market with a profitable development potential.

Definition of the Global Fruits and Vegetables Market

Fruits and vegetables are a crucial food source in the human diet. Fruits and vegetables have become more economically significant as domestic and worldwide demand for them has increased. Domestic demand is expanding as a result of the rise in earnings, population increase, changing eating patterns, and a greater awareness of nutrition among the general public. As a result, the cropping pattern shifted in favor of fruits and vegetables, which has resulted in increased production and availability. Further, the consumer buying behavior has seen a dramatic change over the years and one of the fastest growing segments has been the online fruits and vegetables in various economies, driven on the basis of convenience, safety and variety parameters. Furthermore, people are increasingly turning to virtual or online means of purchasing for groceries and fresh vegetables. Food delivery applications and e-commerce platforms are on the increase — and may be here to stay. A major logistical difficulty for a firm or a producer of fruits and vegetables has always been getting perishable food to the consumer in a timely manner while maintaining product quality. Few enterprises are taking appropriate precautions to ensure that fresh product is distributed to consumers as soon as it is gathered.

Countries such as the United Kingdom import 40% of their fresh food from agricultural countries across the world, with China having the largest proportion now. Due to the amount of resources produced by agri-tech companies during the previous two years during the epidemic, India will soon take over as the world's food industry's dominant force.

COVID-19 Impact on the Global Fruits and Vegetables Market

The coronavirus 2019 sickness (COVID-19) pandemic has caused a public health and economic disaster worldwide. The epidemic has disrupted lives, strained the healthcare system, and caused a global economic slump. According to Johns Hopkins University research, there were more over 6.5 million confirmed COVID-19 infections and more than 195,000 deaths in the United States as of September 15, 2020. The COVID-19’s adverse impact on the global economy, for instance in the second quarter of 2020 the US annualized decline in gross domestic product (GDP) of 31.4% was the highest single quarterly decline in real GDP recorded by the Bureau of Economic Analysis (BEA) since that series started in 1947, in US. The COVID-19 has contributed to significant and extended quarantines, stay-at-home orders and other social distancing measures; closures and bankruptcies of retailers and affected farm workers, with the conditions under which many workers live and work, such as close-quarters dormitory-style housing for migrant laborers; and import and export restrictions.

Further, the demand for global fruits and vegetables is decreased in the year 2020 for due to the lockdown imposed by the government. However, there is a huge demand from the market owing to the growing demand for healthy diet and recommendation of high vitamin C provided fruits and vegetables. The COVID-19 has adversely affected the global fruits and vegetables industry, as a result of halted supply chain and closure of import and export trading, and others. Also, the disrupted supply chain played a major role in declining the global fruits and vegetables market growth for short term.

Global Fruits and Vegetables Market Dynamics

Drivers: Increasing health consciousness among individuals

Today consumers are getting more conscious of their health. They have understood that proper nutrition and hydration is a key to heathy lifestyle. Consuming healthier foods is seen as a preventive measure to avoid future health problems and related costs. Consumers are preferring to eat healthier meals comprising more local products such as fruits and vegetables. More people are altering their diet to include maximum plant-based foods for health and environmental concerns. It helps them balance their calorie intake by opting for reduced refined grains and consuming vegetables.

Among the most demanding options for healthy diets, fruits and vegetables are at the top. From customized healthy beverages, vegetables and legumes enriched breakfasts, and meatless options, the health consciousness trend is spreading fast with high adoption into mainstream and increasing presence on quick-serve menus and shelves of grocery stores. By understanding the consumer buying behaviour on the basis of sources of prebiotic ingredients and other health benefits, market players can focus on specific products to generate high revenue. Hence, the increasing consciousness among people for healthy diet will increase the demand for fruits and vegetables and will drive the market during the forecast period.

Restraints: Fluctuation of prices and challenges faced in supply & logistics

The value chain for fresh produce is a fundamental and important aspect of agricultural production. The factors that impacts the market growth including quality of products (fruits and vegetables) for consumers, export conditions of a country, and profit margins for farmers. There are certain challenges faced and risks faced during supply and logistics. Some of them include increasing risk of natural deterioration owing to physiological changes caused by conditions such as physical injury, atmospheric humidity, high temperature, and low atmospheric pressure. Changes in these conditions and inefficient logistics may cause unpalatable flavors, failure to ripen, or other changes in the fruits and vegetables, making them unfit for use.

Price fluctuation is another challenge faced by the agriculture industry. Some reasons for price fluctuation are seasonal nature of production, perishability of products, change in government policy on procurement, change in cost of storage facilities, fluctuation in production due to variation in rainfall, change in transportation and storage facilities, and many more. Due to these factors, the cost of fruits and vegetables can be fluctuated and affect the availability. These two factors majorly affect the fruit and vegetable market as both of them directly affect the demand and availability on a larger scale. Hence, the failure or disruption in supply and logistics and price fluctuation may hinder the growth of the market.

Opportunities: Surging demand for exotic fruits and vegetables

Exotic fruits and vegetables are those which are not native and are cultivated at the place where the soil and weather conditions are met. They have to be imported from the place of origin to be sold and consumed at the places they can’t be grown. Some of the exotic fruits and vegetables include Broccoli Romanesco, Cucumber, Mexican Sour Gherkin, Brokali 'Apollo' Hybrid, Watermelon Radish, Carrot 'Dragon‘, Dragonfruit, Kumquat, Calamondin, Tomatillo, and many more. The demand for such fruits and vegetables are increasingly gaining popularity recently among urban population and gourmet hotels and eateries due to their beneficial properties such as the exotic fruits are rich in fiber, vitamins, minerals, and antioxidant components.

The rising consumer incomes, international trade agreements and improved technology are some of the reasons for the rise in demand for exotic fruits and vegetables. Many players are developing significantly to cater to the increasing demand. For instance, In August 2021, Dole Sunshine Company partnered with Ananas Anam to put the pineapple leaves from Dole farms in the Philippines to good use. The partnership is aimed at achieving no fruit loss by 2025. The rise in demand for exotic fruits and vegetables due to their wonderful taste and health benefits is driving the global fruits and vegetables market and is expected to help the market grow in the forecast period.

Scope of the Global Fruits and Vegetables Market

The study categorizes the fruits and vegetables market based on type, product type, packaging type, sales channel, and distribution channel area at the regional and global levels.

By Type Outlook (Sales, USD Million, 2019-2033)

• Fruits
  • Bananas
  • Apple
  • Strawberry
  • Berries & Cherries
  • Oranges
  • Avocados
  • Pineapples
  • Papaya
  • Melons
  • Others
• Vegetables
  • Tomatoes
  • Broccoli
  • Carrots
  • Cabbage
  • Lettuce
  • Bell Peppers
  • Cauliflower
  • Potatoes
  • Onions
  • Spinach
  • Others

By Product Type Outlook (Sales, USD Million, 2019-2033)

• Fresh
• Fresh-cut (Fruits & Vegetables)
• Others

By Packaging Type Outlook (Sales, USD Million, 2019-2033)

• Cans & Containers
• Boxes & Trays
• Bags and Pouches
• Film Lidding and Laminates
• Others

By Sales Channel Outlook (Sales, USD Million, 2019-2033)

• B2B (Food Services)
  • Hotels
  • Restaurants
  • Cafes & Pubs
  • Others
• B2C (Retail)

By Distribution Channel Outlook (Sales, USD Million, 2019-2033)

• Supermarket/Hypermarket
• Grocery Stores
• Online Stores (E-commerce)
• Others

By Region Outlook (Sales, USD Million, 2019-2033)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Italy
  • France
  • UK
  • Spain
  • Poland
  • Russia
  • The Netherlands
  • Norway
  • Czech Republic
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Malaysia
  • Thailand
  • Singapore
  • Australia & New Zealand
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Colombia
  • Rest of South America
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Northern Africa
  • Rest of MEA

Vegetables segment accounts for the largest market share by type

Based on the type, the market is divided into fruits and vegetables. The vegetables segment is expected to dominate the market share in 2022 in the global fruits and vegetables market. The vegetables segment currently dominates in 2022, gaining a revenue share of around 64.7%. It is expected to grow at a CAGR of 3.2% throughout the forecast period in the fruits and vegetables market. Fresh veggies are brightly colored, high in vitamins, minerals, and fibre, and are essential for the healthy functioning of the human body. Fresh fruit is not only good for humans, but it is also good for the food chain. Fruits and vegetables contribute to increased biodiversity, environmental sustainability, and improved livelihoods for farmers and individuals working throughout value chains.

Asia Pacific is expected to witness the largest market share by Region

Based on the regions, the global fruits and vegetables market has been segmented across Europe, North America, the Middle East & Africa, Asia-Pacific, and South America. Asia Pacific is projected to account for the highest market share in 2022. The expansion of this market in the Asia Pacific region is aided by several government programs that support technical improvements in the area. Fruit and vegetable output is high in nations such as Japan, China, and India when compared to other crops. The Asia Pacific region's emerging nations are investigating the industry. This region offers several chances for expansion in the fruit and vegetable processing business. Even if the production of fruits and vegetables is high in many countries, such as India, there is a growing demand for processed fruits and vegetables due to a better lifestyle and high disposable income of many customers.

Competitive Landscape: Global Fruits and Vegetables Market

The fruits and vegetables market is a significant competitor, and extremely cutthroat in the sector are using strategies including product launches, partnerships, acquisitions, agreements, and growth to enhance their market positions. Most sector businesses focus on increasing their operations worldwide and cultivating long-lasting partnerships.

Major key players in the global fruits and vegetables market are:

• Mission Produce, Inc.
• Greenyard NV
• Lancaster Foods
• Calavo Growers Inc.
• Samba Fruits
• Total Produce Plc.
• Fresh Del Monte Produce Inc.
• Freshway Foods
• Dole Plc
• FreshPoint
• Taylor Farms
• Fresh Realm
• Sabra
• Company 14
• Company 15

Recent Development

• In 2022,  Calavo Growers, Inc. announced plans to reorganize its business to execute Project Uno integration efforts and better serve customers while improving efficiency and cost savings..
• In 2021, Calavo Growers, Inc. launched Project Uno, a strategic set of initiatives that seeks to identify areas of operating efficiencies and cost savings to expand profit margins, cash flow and return on invested capital. They have undertaken multiple productivity and transformation initiatives, including (1) closure of the RFG Florida plant and transfer of its viable operations into RFG Georgia, (2) implementing broader supply chain operational improvements, (3) integrating the commercial, logistics, IT, procurement and accounting functions across the three divisions, and many more.
• In 2021, the company completed one of its major capital projects, a new mega-distribution center in Laredo, Texas. The 262,000-square-foot facility, which serves as a significant hub for avocados flowing from Mexico into the United States, is positioned to funnel goods into the rest of Mission's advanced network of distribution centres.
• In 2021, Mission Produce, Inc. announced the launch of Opt for Avo, a health and lifestyle campaign designed to promote healthy lifestyles. Mission will promote avocado as a healthy substitute for foods high in saturated fats through social media content, influencer partnerships with registered dietitians, in-store merchandising options and digital media kits.
• In 2020, Mission Produce, Inc. announced the launch of Mission Jumbos, a pack full of larger, shareable avocados. Mission Jumbos expanded Mission Produce’s existing lineup of avocado offerings, which includes Mission Minis and Emeralds in the Rough.

Key Issues Addressed

• What is the market size by various segmentation of the fruits and vegetables by region and its respective countries?
• What are the customer buying behavior, key takeaways, and Porter's 5 forces of the fruits and vegetables market?
• What are the key opportunities and trends for manufacturers involved in the fruits and vegetables supply chain?
• What are the fundamental dynamics (drivers, restraints, opportunities, and challenges) of the market?
• What and how regulations, schemes, patents, and policies are impacting the growth of the market?
• What are the upcoming technological solutions influencing market trends? How will existing companies adapt to the new change in technology?
• The market player positioning, top winning strategies by years, company product developments, and launches will be?
• How has COVID-19 impacted the demand and sales of fruits and vegetables in the global market? Also, the expected BPS drop or rise count of the market and market predicted recovery period.
• Detailed analysis of the competitors and their latest launch, and what are the prominent startups introduced in the target market? Also, detailed company profiling of 25+ leading and prominent companies in the market.