According to the Market Statsville Group (MSG), the global japonica rice market size is expected to grow from USD XX million in 2022 to USD XX million by 2033, growing at a CAGR of XX% from 2023 to 2033. People have more discretionary cash to spend on luxury items such as japonica rice when their salaries grow. This helps to drive growth in the market. The global appeal of Asian cuisine is growing, and japonica rice is a crucial component in many recipes from this region. As the popularity of this cuisine develops, so does the need for japonica rice products. Japonica Rice is a high in fiber, while remaining low in calories, making it a great carbohydrate choice for those looking to switch to a healthier source of energy due to these reasons this market has registered the highest market share all around the world. Japonica grains are small and roundish, do not shatter readily, and contain an amylose content (AC) of 0-20%, with aweless to long-awned spikelets. Ordinary rice (uruchimai) and glutinous rice (mochigome) are the two primary types of Japanese rice. Uruchimai is a popular crop and a mainstay of the Japanese diet, having short transparent grains and a sticky feel. Glutinous rice has small, spherical, and opaque grains that are stickier when cooked yet firmer and chewier when ingested.
Japonica is one of two major ecogeographic races of Oryza sativa (O. sativa japonica) from northern and eastern China, and it is widely produced in several parts of the world. It may be found in the milder subtropical and temperate zones. On the other hand, use of different other varieties of rice will hamper the growth of the market.
One of the two primary domestic kinds of Asian rice varieties is Japonica rice (Oryza sativa subsp. japonica), sometimes known as sinica rice. In East Asia, Japonica rice is widely farmed and consumed, although in most other places, indica rice [ja] is the predominate kind of rice. Japonica rice originated in Central China, where it was initially domesticated around 9,500 to 6,000 years ago within the Yangtze River valley.
Japonica rice grains are rounder, thicker, and tougher than indica rice grains, which are longer, thinner, and fluffier. Japonica rice is also stickier due to its greater amylopectin concentration, whereas indica rice starch has less amylopectin and more amylose. The Japonica rice plant is shorter than the indica rice plant. There are three types of Japonica rice: 'temperate japonica', 'tropical japonica' (also known as 'javanica', Oryza sativa subsp. javanica [ja]), and 'aromatic'. Temperate japonica is grown in East Asia (China, Japan, Korea, Vietnam, and Taiwan), whereas tropical japonica is grown in Indonesia, Madagascar, and the Americas, where it was imported by slave trade.
The COVID-19 pandemic has resulted in a significant loss of human life globally, posing an unprecedented threat to public health, food systems, and the workplace. Tens of millions of people are at risk of sliding into severe poverty as a result of the epidemic, and the number of undernourished people, which is now estimated at almost 690 million, might rise by up to 132 million by the end of the year.
Rice farmers in Southeast Asia are coping with one of the worst droughts in recent memory, and the COVID-19 outbreak has added to their difficulties. At the same time, rising worldwide demand for food stocks is driving rice prices up to levels not seen since the global financial crisis of 2008. According to a survey conducted by the Brazilian Research Network on Sovereignty, Food, and Nutritional Security in 2021, more than 116 million people are food insecure. According to the survey, 43 million people (20.5 percent of the population) are hungry, whereas 19 million people (9 percent) are just starving.
Rice is one of most important crops. The crop is grown in the region's lowlands, where damp soils are widespread. The global rice production is steadily expanding as it adopts an irrigated environment and reduces the importance of the low-yielding upland in all the region. For instance, Asia Pacific and other region has strengthened its trading ties with major African nations. Farmers and business rely on the technical assistance of the IRGA – Rio Grande do Sul Rice Institute (a Brazilian Rice project partner) and Embrapa – Brazilian Agriculture Research Corporation, both public institutes with a global reputation for rice research and rural extension. The quality of the grain is a competitive edge in global trade, with a consolidated presence in over 70 countries from Africa, South America, the Caribbean, Middle East and Europe.
The growing export industry in the country along with growing demand for japonica rice from other countries has significantly increase the market’s growth. According to Observatory of Economic Complexity (OEC), In 2020, Brazil exported around $524 million in Rice, making it the 10th largest exporter of Rice in the world. At the same year, Rice was the 46th most exported product in Brazil. The main destination of Rice exports from Brazil are Venezuela ($104M), Peru ($61.5M), Senegal ($40.5M), United States ($38.2M), and Gambia ($30.9M).
A wide range of rice varieties is being used including weed rice, regular rice, red rice, and more, other than japonica rice. This will hinder the growth of the market over the forecasting period across the globe. Further, indica rice, a major variety of rice used at the global level, has a lot of fiber which helps to feed and promote the growth of good bacteria in the lower intestines. Its two well-known varieties are Basmati and Jasmine.
In addition, brown rice is healthier in nature and holds high demand in the market. Brown rice is more nutrient-dense than white rice. Due to this, brown rice may help reduce blood sugar levels and aid in weight management efforts. Growing diabetes as a major health deteriorating factor will push people to adopt brown rice more compared to other varieties.
Smart farm technology has a lot of potential for farmers attempting to cultivate japonica rice while dealing with low pricing. Lower production costs, higher income, and a workaround for the country's persistent workforce problem are among the advantages. New technologies, such as drones that can spray fertilizer and pesticides on farms and rice transplanting devices with GPS, have the potential to reduce grocery prices. This will benefit agricultural enterprises by increasing rice consumption in all around the globe and making exports more competitive.
Meanwhile, rice prices have been falling for a long time, reducing farm income. And, the production prices have been steadily rising, with consumers increasingly selecting luxury products that are more expensive to produce. Moves to reduce costs have slowed as brand awareness has developed in manufacturing areas, allowing [rice] to be sold for greater prices.
Increased productivity, higher process quality, lower prices, and better understanding of cultivated regions were the key drivers of digital agricultural adoption in Brazil. In places with greater value-added commodities, higher land value, and regions with a strong foundation of Brazilian agricultural research organizations, the usage of technology such as GPS, field sensors, remote sensors, and telemetry could develop quickly. Thus, growing adoption of mart farm technologies will create lucrative growth opportunities in the market over the forecast period.
The study categorizes the japonica rice market based on cultivation type, type, size, end user, distribution channel and application area at the regional and global levels.
Based on the size, the market is divided into medium grain and short grain. The medium grain segment is expected to dominate the market share in 2022 in the global japonica rice market. The medium grain segment currently dominates the market share in the japonica rice market. The husk has been removed from this medium-grain rice, leaving only the bran and germ layer. This implies it has more dietary fibre and protein, as well as important elements such as iron, vitamin B, and magnesium, than white rice. Due to these nutrients in this size boosted the segment growth over the forecasting period. Furthermore, with its somewhat nutty flavour and chewy texture, it may be used as a healthier alternative to white rice in salads, stir-fries, and sushi.
Based on the regions, the global japonica rice market has been segmented across Europe, North America, the Middle East & Africa, Asia-Pacific, and South America. Asia Pacific is projected to account for the highest market share in 2022. The area is also the greatest producer of Japonica rice, with significant producers being China, Japan, and South Korea. The Asia Pacific region's demand for Japonica rice is being driven by the region's expanding population and changing dietary trends. The area is also the greatest consumer of Japonica rice, with key customers being China, Japan, and South Korea. Due to these reasons this region has accounted the largest market share over the forecasting period.
The japonica rice market is a significant competitor, and extremely cutthroat in the sector are using strategies including product launches, partnerships, acquisitions, agreements, and growth to enhance their market positions. Most sector businesses focus on increasing their operations worldwide and cultivating long-lasting partnerships.
Frequently Asked Questions
Want to Review Complete Market Research Report
Budget constraints? Get in touch with us for special pricing
Request for Special PricingCustomize this Report
Related Reports
Cooking Oil Market 2022: Industry Size, Regions, Emerging Trends, Growth Insights, Opportunities, and Forecast By 2030
Mar 2024Aquafeed Market: Industry Size, Emerging Trends, Regions, Growth Insights, Opportunities, and Forecast By 2033
Mar 2024Quinoa Seed Market: Industry Size, Growth, Emerging Trends, Regional Analysis, Opportunities, and Forecast By 2033
Mar 2024Milk Based Beverage Market 2022: Industry Size, Regions, Emerging Trends, Growth Insights, Opportunities, and Forecast By 2030
Mar 2024Antifreeze Proteins Market 2021: Industry Size, Regions, Emerging Trends, Growth Insights, Development Scenario, Opportunities, and Forecast By 2027
Mar 2024