Toothpaste Market worth USD 31,596.7 million by 2033

The Market Statsville Group (MSG) publishes the new report on the "Toothpaste Market by Type (Whitening, Cavity and Gingivitis Protection, Sensitive Gums, Bad breath, and Regular), by Distribution Channel (Hypermarket, Pharmacy, Online, Departmental Stores), by Application (Kids and Adults), and by Region – Global Share and Forecast to 2033

According to the Market Statsville Group (MSG), the global Toothpaste market size is expected to grow at a CAGR of 4.2% from 2023 to 2033.

Sensitivity is a major oral health issue among the whole population, specialty among the geriatric population. Here, sensitivity is a stimulus-response of the body towards anything a person with a sensitivity issue eats. Sensitivity leads to pain in gums, bleeding gum, reduced the person's food intake, and more. At initial levels, with proper oral care, this problem can be managed, but if left untreated, it will lead to major health issues. Hence, various toothpaste manufacturers include medicinal herbs and more to meet the requirement of sensitive toothpaste. These aforementioned factors will drive the growth of the market.

The growing geriatric population will fuel the demand for toothpaste that fulfill their sensitivity-curing requirements. Thus, the ever-increasing geriatric population will be a major driving factor. For instance, according to the WHO, the global population is increasing at an annual rate of 1.7%, while the population of those over 65 years is increasing at a rate of 2.5%. Both the developed and lesser-developed countries are expected to experience significant shifts in the population's age distribution by 2050.

Similarly, as per the Census Bureau estimates, the geriatric population in the United States is expected to rise by 79 million, from around 326 million in 2018 to 404 million by 2060. It may reach the threshold of 400 million by 2058. In addition, according to the United Nations Department of Economic and Social Affairs (UNDESA), the proportion of people in Saudi Arabia aged 60 years and above is predicted to be 25% of the total population by the end of 2050.

Hence, the fastest-growing population segment in most countries is the adults older than 60 years, which according to the United Nations estimates, will make up nearly 20% of the world’s population. An increase in the geriatric population leads to more dental problems and toothpaste needs.

Global Toothpaste Market Segmentation

The overall toothpaste market has been segmented into type and application and region.

• By Type (Whitening, Cavity and Gingivitis Protection, Sensitive Gums, Bad breath, and Regular)
• By Distribution Channel (Co Hypermarket, Pharmacy, Online, Departmental Stores)
• By Application (Kids and Adults)
• By Region (US, Canada, Mexico, UK, Germany, France, Italy, Spain, China, Japan, India, South Korea, Southeast Asia, Australia, Saudi Arabia, UAE, South Africa, Qatar, Nigeria, Israel, Brazil, Argentina, Peru)

Kids segment is projected to witness the highest CAGR during the forecast period

kids segment is expected to grow at the highest CAGR of 5.2% during the forecast period. Children are the primary consumers of toothpaste. As parents become more health-conscious, they encourage their children to take care of their dental health from an early age. Parents are more aware of the importance of good oral hygiene and want to ensure their children have healthy teeth and gums. Further, toothpaste manufacturers are continually innovating to cater to the needs of children. Children's toothpaste comes in a wide range of flavors and is formulated with mild, safe ingredients. Many toothpaste brands for kids also come in attractive packaging designed to appeal to children.

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Middle East and Africa accounts for the significant growth during the forecast period

Middle East and Africa is expected to grow significantly in the toothpaste market. The rising awareness of oral hygiene and the importance of regular dental check-ups drives the demand for toothpaste in the region. Moreover, the increasing urbanization and changing lifestyle patterns, along with the growth in the population, are fueling the demand for toothpaste in the region. Also, the increasing demand for natural and organic toothpaste is boosting the growth of the market in the Middle East and Africa. Consumers are becoming more conscious of toothpaste ingredients and shifting towards natural and organic options. This has led to the emergence of several new players in the market, offering natural and organic toothpaste products.

This research report includes a study on the development and marketing strategies, along with a study on the product portfolios and winning strategies of the leading companies operating in the toothpaste market. It also consists of the profiles of leading companies such as Dabur.com, 3M, Unilever, D.R. Harris & Co Ltd, LG Household & Health Care Ltd., Hawley & Hazel (BVI) Co. Ltd.(Darlie), Himalaya Wellness Company, Colgate-Palmolive Company, CCA Industries, Inc., COSWELL SPA, and Procter and Gamble. The key players' growing research and development activities for innovative solutions are expected to drive market growth.

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