According to the Market Statsville Group (MSG), the global tennis apparel and footwear market size is expected to grow at a CAGR of 5.9% from 2023 to 2033.

Tennis apparel and footwear are attire and shoes designed specifically for tennis. Tennis attire typically includes a T-shirts, shorts, socks, and sneakers. While sneakers are the most common type of tennis footwear, some players may prefer to wear specialized court shoes with extra grip or durability features. Tennis is now a high-intensity sport that requires a great deal of physical effort and exertion. Tennis players must be able to run, jump, and twist while hitting a ball that is frequently moving at high speeds. As a result, comfort is a major concern for players. Tennis clothing that is lightweight, fits well, repels moisture, and is generally comfortable is preferred by modern tennis players. Tennis clothing that keeps the body cool and dry can assist players in mitigating the physical toll that playing tennis, particularly in hot weather, can exact.

Tennis' growing popularity and increasing popularity for sports activities are two key factors that will drive the global market during the forecast period. Furthermore, Grand Slam tennis tournaments such as the Australian Open and Wimbledon are generating popularity around the world. This is one of the supportive factors that the market is expected to benefit from during the forecast period.

COVID-19 Impact on the Global Tennis Apparel and Footwear Market

Tennis apparel and footwear are some of the most heavily impacted by the pandemic, given the compound effect of department stores closures and frugality as a result of the worsening economic environment. Manufacturing hubs around the world are experiencing the consequences of two aspects. First, operations were halted as a result of the pandemic. Then there's the growing number of order cancellations from overseas customers who are unable to sell or stockpile merchandise. With most markets on the verge of recession, the industry is looking back to 2008 to prepare for the recessionary consumer mindset and frugal approach to tennis apparel and footwear shopping that will almost certainly follow the pandemic. COVID-19 will serve as the catalyst for the industry's ongoing, but marginal, business efforts toward: a more reasonable fashion calendar, a more digitally savvy (and likely consolidated) competitive landscape, and more ethical, sustainable, and localized manufacturing outsourcing.

Global Tennis Apparel and Footwear Market Dynamics

Drivers: Rising Female Participation in Sports

Women's sport is growing across both free-to-air and pay-tv channels, bucking the current trend of declining TV viewing hours. However, it is free-to-air television that has the most impact in introducing new viewers to women's sports. The study also discovered that female athletes drove viewing peaks for mixed sport events such as tennis and Tokyo 2020 last year. As per LTA Operations Limited, the Women's Sport Trust has emphasised tennis's leadership role in increasing the visibility of women's sport, particularly the platform it presented for Emma Raducanu to grab the nation's attention and emerge as one of Britain's most high-profile athletes. The phenomenal national interest generated by Raducanu's memorable US Open victory is evident in the boost in online traffic, with UK Google results for Raducanu in a single week in September approaching Tom Daley's search numbers for the entire year 2021 and exceeding the cumulative average of all three of Joe Root, Ben Stokes, and Jason Kenny.

Restraints: Conventional Norms and Their Minimal Impact on Fitness

Despite these prospects, the industry will face some challenges in the future, including the cost of playing tennis, which varies depending on a person's situation, budget, and objectives, and primarily standards imposed on the manufacturing of various tennis apparel and footwear. Tennis is a sport that has traditionally been played by the aristocracy. It is still a game enjoyed by the wealthy people today, though it can be played by anyone. Even though, lessons, equipment, apparel, and tournament service charges can be costly, especially for competitive tennis players.

Opportunities: Innovations in Designing and Comfort for Athletes

Smart shoes are here to provide personalised feedback to users, from evaluating athletic performance to monitoring fitness and analysing health metrics. Traditional shoes are being engineered with embedded technology to improve comfort, convenience, and health. Smart shoes include insoles that can function as a Bluetooth-enabled accessory, connecting activity or location to a mobile phone app. They have the ability to function as a high-tech brain. In April 2022, Mizuno had completely redesigned its new Wave Exceed Tour 5 AC on-court tennis sneaker. Enerzy foam is used in the midsole at the forefoot and all around the sock liner. This is the first-time foam has been used in tennis, and it is intended to provide faster turns, starts, and stops while also improving energy return.

Scope of the Global Tennis Apparel and Footwear Market

The study categorizes the tennis apparel and footwear market based on type, distribution channel and end-user area at the regional and global levels.

By Product Outlook (Sales, USD Billion, 2019-2033)

• Apparel
• Footwear

By Distribution Channel Outlook (Sales, USD Billion, 2019-2033)

• Online
• Offline

By End-User Outlook (Sales, USD Billion, 2019-2033)

• Women
• Men
• Children

By Region Outlook (Sales, USD Billion, 2019-2033)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Italy
  • France
  • UK
  • Spain
  • Poland
  • Russia
  • The Netherlands
  • Norway
  • Czech Republic
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Malaysia
  • Thailand
  • Singapore
  • Australia & New Zealand
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Colombia
  • Rest of South America
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Northern Africa
  • Rest of MEA

Offline segment accounts for the largest market share during the forecast period by distribution channel

Based on the distribution channel, the market is bifurcated into online and offline. The offline segment accounted for a larger revenue share in 2022. Offline stores for sports products and accessories provide consumers with a comprehensive selection under one roof. Furthermore, factors such as discounts and other types of offers improve the shopping experience and encourage customers to purchase products offline. This also enables offline retail channels to offer competitive pricing through discounts.

North America is projected to account for the highest market share by Region

Based on the regions, the global tennis apparel and footwear market has been segmented across North America, Asia-Pacific, Europe, South America, and the Middle East & Africa. North America is expected to witness the highest market share in 2022 The expansion of this region can be attributed to increased awareness of the health benefits of sports. According to CDC data published in June 2020, the prevalence of obesity in the US population was 42.4% in 2017-2018. Obesity also contributes to a variety of chronic medical conditions that result in premature death. As a result of the increasing prevalence of such chronic medical conditions, popular sports like tennis are increasing fitness awareness. Furthermore, finance has been set aside to build new tennis courts. The tennis apparel, and footwear market will benefit greatly from this.

Moreover, Europe is projected to grow significantly during the forecast period. Due to high levels of anxiety at work, hectic office schedules, and an increase in the number of health-related issues, there is an increasing awareness about healthy lifestyles, which encourages people to opt for regular exercise to be healthy and reduce the risks associated with chronic medical conditions such as obesity, heart disease, diabetes, and depression. Furthermore, rather than working out to reduce stress, burn excess calories, and decrease the risk of evolving such unhealthy conditions, people are turning to sports like tennis or badminton for fitness. As a result, the tennis apparel and footwear market is expected to benefit during the forecast period.

Key Market Players in the Global Tennis Apparel and Footwear Market

The tennis apparel and footwear market is extremely cutthroat, and significant competitors in the sector are using tactics including product development, collaborations, acquisitions, agreements, and growth to bolster their market positions. Most sector businesses focus on growing their operations worldwide and cultivating long-lasting partnerships.

Major key players in the global tennis apparel and footwear market are:

• NIKE
• Adidas
• Wilson
• HEAD
• LiNing
• Prince
• ASICS Corp.
• Fila Holdings Corp.
• Lotto sport Italia Spa
• New Balance Athletics Inc.,
• Gap

Recent Development

• In July 2022, WHP Global announced a partnership with PT. MAP Aktif Adiperkasa Tbk for the Lotto brand. According to the terms of the agreement, MAP Active will serve as Lotto's regional partner across Southeast Asia to expand Lotto's apparel, footwear, and accessories retail footprint via an omnichannel strategy that encompasses standalone stores, wholesale, and e-commerce distribution.
• In December 2021, Prince agreed to collaborate with Pajar Canada to design, manufacture, and distribute the brand's footwear and outerwear. Prince would then enter the footwear market with a new shoe collection due to the collaboration with Pajar Canada.

Key Issues Addressed

• What is the market size by various segmentation of the tennis apparel and footwear by region and its respective countries?
• What are the customer buying behavior, key takeaways, and Porter's 5 forces of the tennis apparel and footwear market?
• What are the key opportunities and trends for manufacturers involved in the tennis apparel and footwear supply chain?
• What are the fundamental dynamics (drivers, restraints, opportunities, and challenges) of the market?
• What and how regulations, schemes, patents, and policies are impacting the growth of the market?
• What are the upcoming technological solutions influencing market trends? How will existing companies adapt to the new change in technology?
• The market player positioning, top winning strategies by years, company product developments, and launches will be?
• How has COVID-19 impacted the demand and sales of tennis apparel and footwear in the global market? Also, the expected BPS drop or rise count of the market and market predicted recovery period.
• Detailed analysis of the competitors and their latest launch, and what are the prominent startups introduced in the target market? Also, detailed company profiling of 25+ leading and prominent companies in the market.