According to the Market Statsville Group (MSG), the global virtual advertising solution market size is expected to grow at a CAGR of 13.6% from 2023 to 2033.

Virtual advertising is the use of digital technology to insert virtual advertising content into live or recorded television broadcasts, often used at sporting events. This technique often allows broadcasters to overlay existing physical billboards (on the pitch) with virtual on-screen content when broadcasting the same event in multiple regions. For instance, Spanish football matches are broadcast in Mexico with Mexican promotional images. Similarly, virtual content can be placed in empty spaces within sports venues. For pitches that cannot run physical ads for regulatory or security reasons, virtual ad content should be photorealistic to give viewers the impression that they are watching a real stadium ad.

The technological development of the Internet, coupled with the increasing commercial use and the rapid increase in the number of Internet users around the world, has not only shaped the development of virtual advertising but also created new business models for advertising, new levels of the market, and many more players. Moreover, businesses' increasing technological advancement and digital spending is expected to drive the virtual advertising solution market during the forecast period.

COVID-19 Impact on the Global Virtual Advertising Solution Market

The COVID-19 epidemic is having a positive impact on the virtual advertising solution market. The lockdown and home office situation caused by the epidemic has spurred the expansion of the web advertising industry. Online portals and social networking sites have attracted more users, and online activity and streaming have surged. Business owners are rethinking their marketing strategies in light of the COVID-19 pandemic and wondering if it is the right time to start advertising online.

The pandemic has changed the way companies work. More and more companies are switching to digital work formats. Virtual marketing agencies have the edge they need to function despite dire circumstances. The lockdown has allowed agencies to identify various digital work functions and reimagine them without a physical workplace.

Scope of the Global Virtual Advertising Solution Market

The study categorizes the virtual advertising solution market based on platform, advertising format and end-user vertical at the regional and global levels.

By Platform Outlook (Sales, USD Billion, 2019-2033)

• Mobile
• Desktop and Laptop
• Others

By Advertising Format Outlook (Sales, USD Billion, 2019-2033)

• Social Media
• Search Engine
• Video
• Email
• Others

By End-User Vertical Outlook (Sales, USD Billion, 2019-2033)

• Automotive
• Retail
• Healthcare
• BFSI
• Telecom
• Others

By Region Outlook (Sales, USD Billion, 2019-2033)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Italy
  • France
  • UK
  • Spain
  • Poland
  • Russia
  • The Netherlands
  • Norway
  • Czech Republic
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Malaysia
  • Thailand
  • Singapore
  • Australia & New Zealand
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Colombia
  • Rest of South America
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Northern Africa
  • Rest of MEA

Mobile segment accounts for the largest market share during the forecast period by Platform

Based on platform, the market is bifurcated into mobile, desktop and laptop and others. The mobile segment accounts for a larger revenue share in 2022. The rapid growth in smartphone usage and the availability of high-speed Internet on smartphones have changed how consumers interact with various brands and merchants. This factor is expected to boost the growth of the virtual advertising solution market as it becomes important for brands to use smartphone advertising to understand consumer interests and drive purchasing decisions. Smartphones offer advertisers real-time marketing opportunities to engage with users who genuinely want to connect with their brands. Moreover, as the demand for smartphone-based internet advertising is growing rapidly, market players are offering new internet advertising solutions, which is expected to propel the virtual advertising solution market further.

North America is projected to account for the highest market share by Region

Based on the regions, the global virtual advertising solution market has been segmented across North America, Asia-Pacific, Europe, South America, and the Middle East & Africa. North America will grow in market share in 2022. A surge in investments related to digital advertising, especially virtual advertising, is expected to drive the growth of the North American market. The region is highly responsive and mature regarding smartphones and online activity, creating many opportunities for advertisers. In addition, the gradual increase in smartphone penetration in the United States may also boost market growth.

Key Market Players in the Global Virtual Advertising Solution Market

The virtual advertising solution market is extremely cutthroat, and significant competitors in the sector are using tactics including product development, collaborations, acquisitions, agreements, and growth to bolster their market positions. Most sector businesses focus on growing their operations worldwide and cultivating long-lasting partnerships.

Major key players in the global virtual advertising solution market are:

• uniqFEED
• Supponor
• Chyron Corporation (HEGO)
• Broadcast Virtual
• Virtual Xcellence
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10

Recent Developments

• In August 2022, uniqFEED recently announced the latest version of its AdApt virtual advertising software solution. It is now live for tennis, table tennis, badminton, baseball, basketball, ice hockey, and soccer. uniqFEED is currently focused on making its products accessible to as many rights holders in different sports as possible.
• In July 2022, Virtual, Inc. acquired inMotion DVS, Inc., an award-winning digital marketing agency in Ottawa, Canada. Alongside inMotion, Virtual has announced that it has acquired DMI Consulting, a Massachusetts-based event production management company. The acquisition is part of Virtual's commitment to driving customer success by providing a combination of top-quality strategic advice and world-class execution. inMotion brings impressive skills and resources to Virtual, including breakthrough creatives, professional video production, and eye-catching web design.

Key Issues Addressed

• What is the market size by various segmentation of the virtual advertising solution by region and its respective countries?
• What are the customer buying behavior, key takeaways, and Porter's 5 forces of the virtual advertising solution market?
• What are the key opportunities and trends for manufacturers involved in the virtual advertising solution supply chain?
• What are the fundamental dynamics (drivers, restraints, opportunities, and challenges) of the market?
• What and how regulations, schemes, patents, and policies are impacting the growth of the market?
• What are the upcoming technological solutions influencing market trends? How will existing companies adapt to the new change in technology?
• The market player positioning, top winning strategies by years, company product developments, and launches will be?
• How has COVID-19 impacted the demand and sales of virtual advertising solution in the global market? Also, the expected BPS drop or rise count of the market and market predicted recovery period.
• Detailed analysis of the competitors and their latest launch, and what are the prominent startups introduced in the target market? Also, detailed company profiling of 25+ leading and prominent companies in the market.